What does Shanghai have to offer?
Posted by | Posted in Shanghai's Food Scene | Posted on 26-11-2008
Before I moved to Shanghai several years ago, I was not really too sure what to expect of the restaurant or hospitality scene in Shanghai. What was Shanghainese food? Would the dining scene be similar to Hong Kong, or Singapore, or Tokyo?
Having now been here for a few years I do know a bit more about Shanghainese cuisine and culture. I think it is safe to say that Shanghai is no Hong Kong – nor should it be.
But does Shanghai really have a western restaurant scene? Is there something that makes Shanghai unique other than the countless soft openings that never really turn into an opening and/or running restaurant? Can we truly call it a restaurant scene if it consists of a handful of well-known entrepreneurs and a few renowned chefs who etch their names into a restaurant building then leave?
Shanghai, without a doubt, has a bustling Chinese restaurant community/scene and many great ethnic restaurants. I am sure all of us expats know of at least one hole in the wall we go to if we are in need of some good and tasty local Chinese food. There are many Shanghainese/Chinese restaurants emerging that continue to slowly push the envelope and compete with each other for some market share. Granted, not all those restaurants are successful nor are all their ideas that great – but at least the healthy competition creates a constant need for transformation. That is, after all, one of the fundamentals in our industry.
After having tried many of the favorite local restaurants, I thought it would be time to have a look at what Western restaurants outside hotels have to offer – or lack there of.
Of course there are the obvious suspects who these days are in almost every “trendy city” – your Robuchon, Ramsay, and Jean-George – big-name restaurants that somehow manage to convince the paying crowds that the man himself actually stands behind the stove in the different kitchens. These restaurants sustain themselves on the backbone of a prominent chef’s name. Sometimes they succeed, and at other times, they fail.
A big name, whether it is a hotel or a restaurant, needs to do more than just momentarily satisfy the local or expat market.
Enter the category of Italian Food. For some reason there seems to be a belief that everybody and anybody who owns an Italian place is going to be successful. I certainly don’t wish anyone to fail, but I do think that a lot of people underestimate the Shanghai market. You can’t just come here, invest in a great location, hire some local talent and wait for money. Those times are long gone. As people are getting more and more educated about food, they are also getting increasingly critical of what is being served on the plate. You can be sure that they will certainly think twice before going back to eat yet another lukewarm dinner.
One might argue that Shanghai is big enough to sustain a restaurant that depends on ‘walk-ins’ and not regular customers – but is this really the kind of business any restaurant owner wants? Great concepts with great food will always find a succession of loyal patrons, regardless which city it is in. Shanghai still has a lot of room for these kinds of restaurants. The city does have many successful Western and Chinese restaurants and I am sure there are many more to come.
However, I just wish that people would realize opening a restaurant (and sustaining it) is not something one does as a hobby or entertainment.
Alfred B. (a wisely chosen pseudonym) is an executive sous chef that has been residing in Shanghai for the past several years. He is our up-to-date person on current events taking place in the restaurant scene. For legal purposes, we cannot reveal his true identity but you can be sure there will be no candy-coated articles from him.

